Use of internet advertising by enterprises- 1 in 4 EU businesses advertised online in 2016- Contextual advertising largely prevails
Met dank overgenomen van Eurostat (ESTAT), gepubliceerd op woensdag 14 december 2016.
In the last 15 years, the internet has redefined the output of traditional broadcast media — television and radio — as well as print media, such as magazines and newspapers. It offers a number of new or extended services, particularly in marketing and advertising. However, while around three-quarters of enterprises located in the European Union (EU) and employing at least 10 persons had a website in 2016 and almost half used social media, just a quarter (25%) used internet advertising.
Full text available on EUROSTAT website
STAT/16/4387